Strategic content marketing for B2C brands with strong products and purpose
Overstretched or too close to it all?
I’ll help you keep reaching new, ready-to-buy customers (while giving you back precious time and headspace).
Your B2C brand is profitable, and people love your products. But consistently reaching enough of your target customers?
Well, that is a different challenge entirely.
Because even though you know what good marketing looks like and you’ve got plenty of cool ideas:
No wonder you feel overwhelmed and frustrated!
You know what I think is causing the problem?
It’s simply that you’re overstretched or too close to your products to market them consistently in a way that does them justice.
You just haven’t got the bandwidth and resources to keep doing everything on your own. And you don’t have to!
With my strategic content marketing services, you’ll keep reaching and winning over more customers while freeing up your time and headspace.
When you partner with me, you get:
So, no matter how busy things get, there’s always a steady drumbeat of high-quality content working hard for your products.
Find the right content marketing service for you.
Map Your Content
When you’re deep in the day-to-day, it’s hard to look at the bigger picture and break it down into the right tactics and repeatable action. So, I’ll craft a content marketing strategy that makes the most of your time and resources and gives your products and mission the consistent visibility they deserve.
Campaign Ready
Got a launch or promotion on the horizon? I’ll plan, create, and deliver all the strategic marketing assets you need – for every platform and goal – so you can go into it feeling confident, not overwhelmed. Your products will get the spotlight they deserve, and you get to focus on everything else that needs your attention.
The Content Engine
Consistent, strategic content is the backbone of any successful B2C brand – but keeping on top of it all, month after month, isn’t sustainable. I’ll take it off your plate so you can breathe, focus on your zone of genius, and trust that the right content is always ready to go out the door.
“As someone who’s been involved in sales and product marketing for a number of years, I thought I knew how to do marketing … until I met Fiona!
To really deliver the best results in the modern consumer marketing environment, an expert like her is worth the investment to help navigate the ever-evolving world of digital and social media and really engage with your customer base and deliver both brand and commercial results.“
So, why choose me as your content marketing partner?
Hi, I’m Fiona, and I used to be in your shoes.
I was a global marketing manager for a premium B2C brand, managing an enormous workload on my own. So, I know what it’s like to have a head full of brilliant ideas and not enough hours in the day to execute them.
You just wish you had another version of yourself to think AND do alongside you.
With over two decades of strategic and hands-on marketing experience – both in-house and as an external partner – that’s me!
I work with people just like you, the creative minds behind strong and ethical B2C product brands. And my clients have seen results like:
But don’t just take my word for it:
“Fiona is fabulous to work with, she takes time to understand what you want to achieve, and then converts that into content that resonates with your customer’s needs.“
